Marketing Update

The Downtown Ithaca Alliance engages in an annual comprehensive marketing program.

Click Here to Downtown the Downtown Ithaca Marketing Plan 2014

Radio Commercials 

Campaigns have been completed this year for the following:
Monthly General Advertising Campaigns
Winter Sale
Chili Cook-off
Downtown Living Tour
Fashion Show
Mothers Day
Restaurant Week
Shopping Showdown
There have been over 1200 commercials as of July 25, 2014

Audio Files of Current Commercials 

General Commercial – June/July  

After Simeon’s Accident – June

Summer Sale

Social Media/Blogs

Downtown Ithaca regularly engages in social media campaigns that are paid on Facebook to promote events and business.

Facebook – 10,119 likes (7/29/2014)
Twitter– 4596 followers
Instagram – new page – News from downtown – Construction Updates

Television/YouTube Commercial

Print and Online Advertising

Ithaca Times
Ithaca Journal
Life in the Finger Lakes
Edible Finger Lakes

New Initiatives

2 hours Free Parking – The DIA is now offering 2 hours free parking in the Green and Seneca Garages with a purchase. Patrons can stop by the Downtown Visitors Center, Old Goat Gear Exchange (East State), Sunny Days (Green/Cayuga), and Guitar Works (Dewitt Mall) to pick up cards valued at 1 hour each.

Airport Kiosks – Downtown will be establishing a kiosk with brochure distribution in the airport starting in August of 2014

Student Discount Card – Released end of August 2014 – A new Downtown Ithaca Student Discount Card will be made available to all students of Ithaca College, Cornell University, TC3, FL School of Massage and Wells College Students.


2014 Complete
Every First Friday – Gallery Night
January 31 – February 2 – Winter Sale
February 15 – Chili Cook-off
April 25 – Downtown Spring Fashion Show
April 26 – Downtown Living Tour & Open House
May 29 – June 1 – Ithaca Festival
May 31 – June 8 – Summer Restaurant Week
June 13 – Shopping Showdown

Still to Come…
Each week until Sept. 4 – Downtown Summer Concert Series
Each First Friday – Gallery Night
July 28 – August 1 – Downtown Employee Appreciation Week & Employee Discount Cards
July 31, August 1-3 – Summer Sale
September 5 – Welcome Back Students Party
October 3-5 – Apple Harvest Festival
October 25 – Ithaca Oktoberfest
October 30 – Halloween in Downtown
November 29 – Small Business Saturday & Light up the Holidays
December 6 – 14 – Winter Restaurant Week
December 11-14 – Ice Wars Ice Carving Competition
December 13 – Chowder Cook-off

Shopping Showdown
Despite a rainy evening, the DIA hosted the Shopping Showdown on Friday, June 13th from 5:30 to 7:30pm. This event celebrated the start of the summer season, new parking validation, the end of Phase Two of construction, and the beginning of Late Night Friday Shopping with a scavenger hunt with $3,500 in gift cards to downtown given away.

Seasonal Guides – 2014 – Spring & Summer Guides have been produced and distributed at area tourism attractions, hotels, campuses and throughout Downtown Ithaca.

Enewsletter – Our enewsletter continues to be sent out on a weekly basis.

New Website – Working with Cyrus and Iron Design a new website was launched in February 2014. This site continues to be updated with business information, news, and special events at

Visual Presentations 
Banners and Posters on the Commons
Renderings and Historic Pictures at Harold’s Square

Downtown Ithaca Visitors Center
Downtown is now partnering with the Community Arts Partnership and the Convention and Visitors Bureau in the Downtown Visitors Center. A new mural and downtown information racks improved the downtown presence at the facility.

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