The Downtown Ithaca Alliance engages in an annual comprehensive marketing program.
Click Here to Downtown the Downtown Ithaca Marketing Plan 2014
Campaigns have been completed this year for the following:
Monthly General Advertising Campaigns
Downtown Living Tour
There have been over 1200 commercials as of July 25, 2014
Audio Files of Current Commercials
General Commercial – June/July
After Simeon’s Accident – June
Downtown Ithaca regularly engages in social media campaigns that are paid on Facebook to promote events and business.
Print and Online Advertising
Life in the Finger Lakes
Edible Finger Lakes
2 hours Free Parking – The DIA is now offering 2 hours free parking in the Green and Seneca Garages with a purchase. Patrons can stop by the Downtown Visitors Center, Old Goat Gear Exchange (East State), Sunny Days (Green/Cayuga), and Guitar Works (Dewitt Mall) to pick up cards valued at 1 hour each.
Airport Kiosks – Downtown will be establishing a kiosk with brochure distribution in the airport starting in August of 2014
Student Discount Card – Released end of August 2014 – A new Downtown Ithaca Student Discount Card will be made available to all students of Ithaca College, Cornell University, TC3, FL School of Massage and Wells College Students.
Every First Friday – Gallery Night
January 31 – February 2 – Winter Sale
February 15 – Chili Cook-off
April 25 – Downtown Spring Fashion Show
April 26 – Downtown Living Tour & Open House
May 29 – June 1 – Ithaca Festival
May 31 – June 8 – Summer Restaurant Week
June 13 – Shopping Showdown
Still to Come…
Each week until Sept. 4 – Downtown Summer Concert Series
Each First Friday – Gallery Night
July 28 – August 1 – Downtown Employee Appreciation Week & Employee Discount Cards
July 31, August 1-3 – Summer Sale
September 5 – Welcome Back Students Party
October 3-5 – Apple Harvest Festival
October 25 – Ithaca Oktoberfest
October 30 – Halloween in Downtown
November 29 – Small Business Saturday & Light up the Holidays
December 6 – 14 – Winter Restaurant Week
December 11-14 – Ice Wars Ice Carving Competition
December 13 – Chowder Cook-off
Despite a rainy evening, the DIA hosted the Shopping Showdown on Friday, June 13th from 5:30 to 7:30pm. This event celebrated the start of the summer season, new parking validation, the end of Phase Two of construction, and the beginning of Late Night Friday Shopping with a scavenger hunt with $3,500 in gift cards to downtown given away.
Seasonal Guides – 2014 – Spring & Summer Guides have been produced and distributed at area tourism attractions, hotels, campuses and throughout Downtown Ithaca.
Enewsletter – Our enewsletter continues to be sent out on a weekly basis.
New Website – Working with Cyrus and Iron Design a new website was launched in February 2014. This site continues to be updated with business information, news, and special events at www.downtownithaca.com
Banners and Posters on the Commons
Renderings and Historic Pictures at Harold’s Square
Downtown Ithaca Visitors Center
Downtown is now partnering with the Community Arts Partnership and the Convention and Visitors Bureau in the Downtown Visitors Center. A new mural and downtown information racks improved the downtown presence at the facility.