Marketing Assistance Library

The following is an assortment of links to how-to guides and marketing advice articles to help Downtown Ithaca business owners create or maintain a strong marketing presence in Ithaca, Tompkins County, and beyond. We encourage you to take the time to browse these links for valuable information on marketing in an age of technology.

Why does Social Media Marketing matter? Because marketing must now be considered a part of a business’s customer service model. Not responding to negative online reviews is tantamount to not responding to a customer’s concerns over the phone, via email, or in person. A weak or nonexistent online presence will hinder you from gaining new business.

None of these marketing tactics require you to spend money during hard times. What these tactics do require is your time and consistent dedication to the marketing plan you create for your business.

The Marketing Assistance Library is divided into the following sections:

  • Social Media Management Tips & Tools
  • Search Engine Optimization (SEO) Advice
  • Creating and Managing a Facebook Business Account
  • The Increasing Relevance of Google+
  • The Importance of Visual Marketing: Instagram and Pinterest
  • Your Business, Your Blog

 

 Social Media Management Tips & Tools


Search Engine Optimization (SEO) Advice


Creating and Managing a Facebook Business Account


The Increasing Relevance of Google+


The Importance of Visual Marketing: Instagram & Pinterest


Your Business, Your Blog


If you have feedback or additions that should be made to this page, please contact Project Associate Ben Lawrence at ben@downtownithaca.com.

 

 

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